The terms of this Cookie Policy apply to all users of the Bright and Beautiful website ( (referred to in this Policy as the “website“). If you do not agree with the terms of this Policy, you should immediately discontinue use of the website.

Who does this notice apply to?

We are Bright & Beautiful UK Limited, (“-“, “we“, “us” or “our“) and we are part of a group of companies owned by The Dwyer Group, Inc based in Texas, U.S.A (“The Dwyer Group“).

If you have any questions about this Policy or how we use your data, please refer to our Privacy Notice or get in touch using the details shown in the Contact Details section below.

Use of cookies on this website

What are Cookies?
Cookies are small pieces of data stored in text files that are stored on your computer or other device when a website is loaded within your chosen browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ’session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ‘first party cookies’), or by other websites who serve up content on that site (‘third party cookies’).

How to change your Cookie preferences
The most popular web browsers typically provide additional tools to users for controlling or restricting cookies on their device. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit


Bright & Beautiful use Hotjar in order to better understand our users’ behaviour and needs when using the website, and to optimise our service and experience accordingly. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ devices and their behaviour. This includes a device’s IP address (processed during your session and stored in a de-identified form), screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Social Media Tracking

We have enabled ‘Maximum’ data-sharing with Facebook to help improve the relevance of adverts shown to users based on customer data. Customer’s personal information (name, location, email address, phone number, and browsing behaviour on our website) is used to create lookalike audiences on Facebook’s network. This means that this website uses Facebook’s Conversions API and pixel. Using the customer’s web browser, data is shared directly with Facebook’s servers. This data can't be blocked by browser-based ad blockers.

Contact details

If you have any questions about this Policy or the use of your personal data by us please contact:
Bright & Beautiful UK Limited: Building 4, Brackley Campus, Buckingham Road, Brackley, NN13 7EL. 0161 240 3700, This email address is being protected from spambots. You need JavaScript enabled to view it.

Last updated: 12/01/2021